According to a media report, the American internet company Google wants to use all resources to defend itself against a possible forced sale of its lucrative online advertising activities. Subsidiary Alphabet warned the EU competition authorities in a letter that it would not accept such an order, Bloomberg news agency reports.
The company is expected to formally object to the European Union (EU) investigation findings by the end of the year, the report said. Google was not immediately available for comment.
Vestagar calls for forced sale
Competition Commissioner Margrethe Vestager called for a forced sale in June after two years of investigation. A voluntary commitment is not enough to end Google’s practice of favoring its own ad technology in Internet searches. Google is also at risk of being arrested in the US in an antitrust case that will set a trend for the entire technology industry.
Thanks to its strong position as a search engine operator, the American group can generate 28 percent of all global revenue from online advertising. Last year, these revenues totaled $224.5 billion (€212 billion).
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
