Sales fall – Ukraine war shrinks European mobile phone market


The European smartphone market shrank in the past quarter due to the Russian war of aggression in Ukraine. According to calculations by market research firm Canalys, sales fell 10 percent year-over-year to 41.7 million units. Most of the decline is due to the drop in sales in Ukraine and Russia, analyst Runar Bjørhovde emphasized on Tuesday.

According to Canalys figures, sales in Ukraine fell by 51 percent in the first quarter and by 31 percent in Russia. Sales before the Russian invasion on February 24 are still included in these values.

While the smartphone business in Ukraine has been disrupted by the war, the two world market leaders Samsung and Apple withdrew from Russia. In the rest of Europe, smartphone sales fell by 3.5 percent, according to Canalys, partly because the war in Ukraine drove up inflation.

Samsung remained number one in Europe with a 35 percent market share and 14.6 million smartphones sold. Apple managed to increase its market share by 8.9 million iPhones from 19 percent a year earlier to 21 percent. Chinese supplier Xiaomi just lagged with a 20 percent market share – after 23 percent in the same quarter of the previous year.

Source: Krone


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