“Lidl is worth it”, “More value for money”, “If you want cheap, you have to pay a cent” – the Austrian discount stores outdo themselves with their slogans and want to attract customers to their branches with eye-catching statements. There are currently four discount stores in Austria: Hofer, Penny, Lidl and Norma. But what makes them different from conventional supermarkets? Krone+ has looked at the differences and explains their pricing policy.
This time you will find a few bananas here, a vacuum cleaner there and reading glasses in the range. I quickly grabbed a can of Coke and condoms from the checkout and my shopping at the discount store was done. This is exactly how Hofer and Co. imagine the experience in their stores. This is significantly different from shopping in a conventional supermarket.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
