What did you give your loved ones for Christmas? Vouchers? You are not alone in this. About 41 percent of Austrians put one under the Christmas tree. Whether these are redeemed largely depends on the purchasing behavior of the recipient. Krone+ reveals the secret winner of the voucher craze.
Full parking lots, long queues at the checkout and stressed employees: shopping in December is not always a pleasure. The Christmas business is becoming less and less important. In 2023, 1.25 billion euros were spent on donations in December. “This corresponds to a significant drop in turnover of almost 200 million euros compared to the previous year,” says Rainer Will, director of the trade association.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
