The Tyrolean family business recently opened its 16th hotel in Salzburg, and two more will follow this year in Lienz and Graz. Now we want to shift down a gear and make more use of synergies. Yet new houses are already being planned.
Harald and his wife Sonja Ultsch have been running the traditional Tyrolean restaurant Schwarzer Adler in Innsbruck since the late 1980s. Twenty years ago, the idea of the hotel chain Harry’s Home Hotels & Apartments was born. The philosophy behind it: The customer and his or her individual wishes must be central. The offer therefore consists of components (e.g. room size, furnishings, number of beds, kitchen) from which the guest can choose.
This struck just the right note. The first Harry’s Home was opened in 2006 in Hart bij Graz. Since then, 13 more houses have followed in Austria, Germany and Switzerland. There is also the Black Eagle and since 2013 the Adlers Lifestyle Hotel in Innsbruck.
“With the recent opening in Salzburg and the launch planned for the autumn in the city of Graz, we have achieved nationwide coverage in Austria,” says founder and director Harald Ultsch. A third opening is planned in Lienz in 2024. Trial operations will start there at the end of April. Now the hotelier wants to slow down, leverage synergies and focus on strengths. But that does not mean that no more homes will be added. There are also questions from potential investors in the current more difficult situation. At least two specific projects in Passau and Northern Italy are in the pipeline. The focus is on the Alpine region.
Two of the three children, Fabian and Valentina, are already on board. In 2026, Ultsch wants to fully transfer leadership to the next generation. The current figures of around 500,000 overnight stays per year and 300 employees will probably be considerably higher.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
