The clink of ice cubes, the bubbling of carbon dioxide, a slice of lemon – happiness, and not only on a scorching hot summer day, is determined, among other things, by a glass of Coca-Cola. But does it always have to be the brand dominator from the US? During a blind tasting (see video above), Krone+ discovered that there are even more top products on Austrian shelves that can keep up with the taste.
Attempts to market a similar drink are almost as old as Coca-Cola itself. To at least get a little piece of the lemonade business. The pie is huge: Coca-Cola alone will generate $45.7 billion in sales by 2023.
The market leader is also a major player in Austria. The drink has been available in this country since 1929; most recently 519 million liters were produced in Austria, most of it in Edelstal in Burgenland. With 800 employees, Coca-Cola is seen as an important economic engine.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
