AI helps with this: Amazon has stopped more than 7 million counterfeit items

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Last year, Amazon identified, seized and removed more than seven million counterfeit products worldwide. Since its founding in 2020, Amazon’s Counterfeit Crimes Unit has held more than 21,000 criminal actors accountable through lawsuits and reports to law enforcement authorities.

Amazon not only sells goods itself, but also acts as a platform for other retailers – and product counterfeiters often try to use this route as a gateway. In recent years, the group has therefore expanded the checks when creating a dealer account. Artificial intelligence systems also alert Amazon auditors to suspicious cases.

700,000 attempts by ‘actors with bad intentions’ were thwarted
Last year, Amazon thwarted more than 700,000 attempts by “actors with bad intentions” to create new seller accounts, Amazon CEO Dharmesh Mehta reported.

This was accomplished before these actors could even list a single product for sale on the Amazon store. “This is a significant decrease from the six million attempts by malicious actors to create new Amazon seller accounts in 2020.”

The measures against product piracy relate, on the one hand, to items that must be included in the logistics cycle of the world’s largest online retailer. The statistics also include cases where Amazon was able to provide companies and authorities with information about, for example, counterfeiters’ warehouses.

Don’t forget: Amazon customers will have to make faster decisions from April 25, because the American technology group is shortening the return period for many products from 30 to 14 days. (see video above).

Source: Krone

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