In 2020, Corona halted a planned expansion at Guschlbauer Backwaren. Now the excavators are really rolling in. The family business in Waizenkirchen is expanding production and setting up its own croissant baking line. Costs: over 30 million euros.
At the end of February 2020, Guschlbauer Backwaren announced that it would expand production by 18 million euros. A few weeks later, Corona turned many things upside down and people discovered baking at home. The result: the family business from Waizenkirchen put its expansion plans on hold.
Four and a half years later, Robert and Elisabeth Guschlbauer are now rolling in the excavators. In September, work will begin on a sixth production line, which will focus on croissants.
Fifth generation already in operation
“We still miss the pastries,” says Michael Guschlbauer (31), who, like his sister Christina (27), already works in the company. Michael Guschlbauer is responsible for production, Christina for control and marketing. It is still unclear when the fifth generation will take over. Her parents still run the company.
Guschlbauer specializes in dough pieces and pre-baked products that are baked and sold in shops or at hamburger chains. With 28 million pieces, they are the largest Kornspitz producer in Austria, and around 18 million Hamburger-Franzbrötchen Danish are also baked annually in Waizenkirchen.
Up to 40,000 croissants per hour
More than 30 million euros are now being invested to produce up to 40,000 additional croissants per hour from the autumn of 2025.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
