Halloween brings more and more sweets to retailers: expenditure on this is expected to rise sharply by a quarter this year, from 60 million euros recently to 75 million euros.
This is evident from an ongoing study by the trade association. Two out of three consumers already buy special scary products, which cost an average of 59 euros per person.
Salzburgers and Upper Austrians in particular are big spenders
Salzburgers and Upper Austrians in particular are willing to spend 70 euros; Tyrol and Vorarlberg spend only 47 euros. Candy is in high demand, followed by snacks, pumpkins, decoration items, costumes, drinks, makeup items and party supplies.
“As our Consumer Check shows, Halloween has firmly established itself on the Austrian calendar,” summarizes Rainer Will, director of the trade association. “For some retailers, the scariest time of year is at least a small glimmer of hope and a welcome boost to sales – especially for local suppliers and decoration stores,” Will continues.
Solid is increasingly becoming a fixed point
The festival on October 31 is increasingly becoming a fixture, especially among young people: while 60 percent of 15 to 29-year-olds celebrated Halloween last year, 64 percent of those under 30 are already planning to do so this year. The proportions are of course significantly lower among the older target groups.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
