What does it take to retain customers digitally? Franz Tretter, head of ‘Hello Again’, and his team are intensively involved in what consumers want from their favorite brands. The entrepreneur spoke to ‘Krone’ about growth, trends and the strong increase in price consciousness due to inflation.
Offer exclusive offers to the most loyal customers; Target consumers who have not made a purchase for a long time; know who is willing to buy higher quality – with an analytics tool, “hello again” allows business owners to get to know their customers even better.
“This way you don’t have to stalk your customers,” says Franz Tretter with a smile. Seven years ago, the Waldneukirchen resident founded the digital customer loyalty specialist together with Mario Pecile, Sebastian Auberger and Michael Schöndorfer.
Soon ten million app users
The company now employs 87 people, most of them in Leonding, some in Vienna and Germany. The customer base is constantly growing: 900 companies already rely on the know-how of “hello again”, and the milestone of ten million app users is within reach. All customer logos are placed on a wall in the office in Leonding. “Next year it will be full,” says Tretter.
How do you retain customers digitally today? “Collecting points is not enough in the long run. It needs offers and news that are highly personalized through AI technology, but also through gamification, such as a daily wheel of fortune, advent calendar and badges,” said the director.
Cheap alternative is currently more popular than expensive brand products
How has inflation changed shopping behavior? “We see that a low price is becoming more of a point of attention for consumers. In some cases, people often opt for cheaper alternatives instead of expensive branded products.”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
