Not long ago, apple and orange juice were available for the same price. Often around one euro per liter. Orange juices made from concentrate are now barely available for less than three euros. Krone+ investigated the reasons for the price explosion and asked major domestic juice producers about future plans.
With a smiling face, dad pours the orange juice into the children’s glasses. They drink the “yellow gold” to the last drop with relish and happiness. For a long time, advertising suggested to consumers that there was a drink for everyone. Those times are over, Dad has now lost his smile. A liter of orange juice is no longer available in supermarkets for less than three euros. Up to four euros is currently the reality. “Prices have quadrupled in the past two years!” sighs Erich Teufel of fruit juice manufacturer Rauch.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
