Conscious snacking – Tony’s starts online chocolate shop in Austria


More and more consumers today are thinking about snacking too – and are consciously buying chocolate from manufacturers who are advocating for rethinking and putting it into practice. Dutch chocolate producer Tony’s Chocolonely, which has been campaigning worldwide against illegal child labor and modern slavery in cocoa bean cultivation since its foundation in 2005, now also sells its chocolate bars online in Austria through its own store.

The Dutch chocolate producer is considered a pioneer in the entire industry. Founder of the company Teun van de Keuken, known in the Netherlands for the TV reveal program “Keuringsdienst van Waarde”, had researched the catastrophic practices in cocoa cultivation in 2004 and founded Tony’s Chocolonely in 2005.

Impact companies: when profit is not the most important
As a so-called impact company, the chocolate manufacturer has not focused on the largest possible turnover and profit and growth percentages since its foundation, but on its social impact. Tony’s Chocolonely is committed to ending illegal child labor and modern slavery in cocoa farming.

With the ‘Vienna, we need to talk’ poster campaign last winter, the company made the subject of exploitation and oppression in cocoa farming, which is unfortunately still very topical, a topic of conversation in the federal capital. Earlier, a panel discussion with experts and activists took place in Vienna at the initiative of Tony’s.

The company’s strategy against child labor has a name: “Tony’s Open Chain”. Niki Huemer, Country Manager DACH at Tony’s, is convinced that this has it all to “make supply chains fairer and prevent exploitation in the long run”. Tony’s is anything but a charity project. From day 1 you combine social impact and economic success. As a result, more and more companies are joining “Tony’s Open Chain” and giving it an ever greater impact.

For the first time, chocolate can also be ordered online in Austria
All the more gratifying that Tony’s Chocolonely chocolate bars can now be ordered online for the first time in Austria. The chocolaterie offers a total of 10 varieties in bars of 180 g at 3.49 euros each: white chocolate with raspberries and crackling sugar, pretzel toffee, 70% dark chocolate, Tony’s Greatest Bits, hazelnut, whole milk, almond sea salt, honey almond nougat, creamy Hazelnut Crunch and the international bestselling Caramel Sea Salt.

In addition, chocolate fans can immerse themselves in the world of Tony’s with the Rainbow Pack and work their way through 6 different variants. Another perk of the online chocolaterie is that all seasonal products and limited editions can be ordered while stocks last.

The classic range of Tony’s Chocolonely is still available in stationary retail: at Spar, Eurospar, Interspar, Spar Gourmet and recently at Billa Plus.

Source: Krone


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