Is traveled, but possibly a bit shorter; When shopping you often use products from the price -determination segment – inflation changes the behavior of consumers. Even before he visits the hairdresser, this does not stop. “However, we can keep our customers at a very stable level,” says Gottfried Kraft, director of Klipp Frisör.
Is customers back or cut and color their hair now at home? The makers of the Klipp Hairdressing chain also charged this question after the Corona Pandemic, which had led to massive limitations in the daily life of the styling specialists. “But people keep coming to us to treat themselves to the small luxury, feel good and gossip,” says Ewald Lanzl.
An appointment
In October 1986, Lanzl opened his first hairdresser’s salon, today the chain he founded has 160 locations in Austria. The concept that there is no agreement, but you can come in the company in good luck and ask if an employee has time to cut it and proven the like, says Lanzl. “Everyone advised me before I started,” he thinks back.
How has consumer behavior changed? Those who go to the hairdresser every week hardly exist. However, 61 percent of the Austrians declare that they visit a salon at least once a month. The cycles have become a bit more irregular. “We strive to score with extra services at the customer,” says director Gottfried Kraft, who confirms: “The industry is in transition.”
You are not afraid of competition, he emphasizes, “but it must be honest,” he says. Kraft therefore appeals to those who are responsible for the industry that they ensure “working neatly in the market”.
There is a modernization of the salons while running, 12 locations already shine in the new appearance. Existing furniture is also processed, not everything is purchased in the sense of resources use and sustainability.
“If we know where, a lot can happen”
Do you also have to reconsider the location -choice as a hairdresser because of the changed shopping behavior? “Where we are visible and good parking facilities, the salons work very well,” Kraft reveals, but also confirms that there are always movements. “If we are known where we know, a lot can happen that we lose sales there,” said Kraft, who is aware of it: the parking space is a very important factor of success.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
