Facebook and Instagram users are becoming increasingly popular with artificial intelligence – and this will increase in the future. Ai is used, among other things, to better understand the interests of users and to show them targeted advertisements.
With this knowledge, the advertisements are personalized for you. The Facebook Group Meta also falls back on to present contributions from other users for which one could be interested.
AI effect holds users on the platform longer
The AI effect is noticeable, meta -boss Mark Zuckerberg emphasized. The time that users spend on Facebook has increased by seven percent within six months thanks to the better recommendation systems, he said. It is six percent on Instagram.
Zuckerberg also drives that AI will change the contributions in the Meta apps. The platforms are currently “in the video era”. In the near future, however, there will be contributions “with which one can communicate” instead of just looking at them, he said. Chatbots such as Chatgpt or Metas Software Meta AI can lead to conversations with users.
More billions for data centers
For the large AI plans, Meta needs huge computer performance and takes more and more money to expand them. Meta now estimates 64 billion to $ 72 billion (to EUR 633.08 billion) for investments this year, especially in data centers. Until now, the range was $ 60 billion to $ 65 billion. However, the increase also goes back to the expected price increases due to the import duties of President Donald Trump, became clear during a conference call with analysts.
Zuckerberg has great ambitions to outsource rivals, such as the Chatgpt developer OpenAI and Google and Elon Musk’s Ki company Xai in artificial intelligence. In the United States, the group has just introduced an independent AI app, so far, most interactions with Meta AI have taken place in the Internal Chat app WhatsApp.
Glasses like an eye of the AI
In the past quarter, Meta increased sales by 16 percent to $ 42.3 billion (37.35 billion euros). Analysts had expected an average of 41.4 billion. The bottom line is that the quarter of the quarter 35 percent rose to a good $ 16.6 billion.
With this pillow, Meta can continue to afford high deep red numbers in the headsets shop for Virtual Reality and its camera glasses. The Reality Labs Division achieved an operational loss of $ 4.2 billion – for just $ 412 million.
Zuckerberg hopes in the first place for the glasses that is sold under the Ray-Ban brand with a camera and speaker. “They show the AI what you see, to hear what you hear and they talk about the day,” said the meta boss. He expects that such glasses will replace conventional frames in five to ten years.
Meta also feels the trade conflict
For the current quarter of one year, Meta promised the turnover between 42.5 billion and $ 45.5 billion. A prediction of a good $ 44 billion was expected on the market. Analysts wondered how Meta will process the loss of advertisements of Chinese online retailers such as Temu and Shein in the US that are influenced by Trump’s customs policy. Meta-Finanz boss Susan Li admitted that the advertising revenues from Asia had declined. The share increased by five percent after the figures were announced.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
