The employees of the McDonald’s branch in the Innsbruck Sillpark show themselves in a completely new look. Exciting: he comes from a 17-year-old student. This winning design starts in a test phase of six months.
The first thing that attracts the eye: the classic blouses, which previously belonged to the crew uniform, now make way for T-shirts. The style is further developed, so to speak. Moreover, the focus is on comfort and daily suitability. And the color is also quite unusual for the fast food group: the T-shirts are held green instead of red.
The idea for this comes from Ida Lechner (17) from South Tyrol. She is a student of the Ferrari Fashion School Innsbruck. Your style is characterized by “clear lines, functional details and a strong regional reference”. For six months, employees will now wear and test the T-shirt collection of Lechner.
About 70 students participated in the competition
The design was made in the course of an internal school competition, in which more than 70 students have submitted their designs in the 2nd, 3rd and 4th classes. Six finalists then presented a jury consisting of franchise and project managers- including franchisee Markus Bock (he runs the restaurant in the Sillpark Shopping Center in Innsbruck) and Marko Krapec, head of employee experience in McDonald’s Austria.
“This project shows what is possible”
“I am impressed by how much involvement and creative sensitivity this project has been implemented. It shows what is possible when regional partners work together and take responsibility for young people,” Bock emphasizes. The idea for this collaboration arose on site. “Many students work together with the school in McDonald’s restaurants throughout Austria. I have been working with the Ferrari Fashion School Innsbruck for several years,” says Bock.
For Krapec it is important that the employees feel comfortable in their clothing. “For this reason we get direct feedback from the restaurant with the test run: what works? Where is there a need for improvement? Feedback is then included in the further development of the crew clothing,” he says, adding: “The uniform is in this way to print our posture-functional, modern and open.”
“That goes much further than regular lessons”
The project is also a profit from the point of view of the educational institution. “Our students have not only learned to understand design as a creative discipline, but also as something that has to survive in real life. This is of course an experience that goes much further than regular lessons,” says Gabriele Skrach, specialist at the Ferrari Fashion School Innsbruck.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
