More appreciation – Spark Boss sends students in stable and on the field

Under the motto “Day of Agriculture”, the local local students, AMA Marketing and the Lower Austrian seminar farmers bring 120 future sellers together with local producers.

The potential specialists in food retailers learn a lot about product quality, fresh and competent advice in their training. This theory was then also compared to the practice: for a day the students now visited three farms and were provided with professional information. The conclusion should be more than positive.

The local inspection of the “Krone” in Sitzenberg-Reidling (Lower Austria) showed himself, Angela (19) and Toprak (18) from Vienna, very enthusiastic about this possibility: “My grandmother in Serbia also had a small farm. The animal welfare is my top priority,” said the young talent. And your devoted colleague adds with Turkish roots: “These experiences are really very exciting. We sell these products too, so you need to know where it comes from”.

“Successful pilot project is just the beginning”
These statements naturally also loved the “boss”. Hans K. Reisian, CEO of the Spar, was personally convinced of the use of his protégés: “Our students learn here for work and life. Our goods deserve real appreciation, and this also starts directly on the field and in the stable. I assume that this pilot project is only the start and that we will continue to force this training trail,” Risch emphasizes.

Not only the students and consumers, but also domestic farmers should benefit. The exact and trained view of shelves and showcases also helps producers. Supply and demand in the retail trade still determine a large part of the national income in this country. For Christina Muenthaler-Sipek, director of AMA Marketing, the Young Savings employees are real “Pleasure Ambassador”: “Everyone who sells food must know how they occur. This is the only way we can pass on appreciation for quality and origin to customers.”

Low of the mood for farmers: Successors are scarce
The wedding of the year starts with the starting grain harvest for the farmers of Austria. This also has a lot to do with the great cultural importance of wheat of bread fruit. But how are the farmers, what are their worries and what about nutritional security in Austria

Maximilian Hardegg of the Gut Hardegg with the same name in the lower Austrian Weinviertel investigates these questions and sees growing concerns in his professional group. An important reason for the negative mood is the persistent deep producer prices for grain, oils, sugar beet and animal products at the same time rising costs on the farms.

For example, although a kilogram of bread cost the equivalent of 1.30 euros about 40 years ago, you have to pay between four and seven euros today. The wheat prize has remained more or less the same over the years. “De Boer gets only three percent of the bread price and is therefore beaten far below his value.

Minimal prices as a claim for the future
With these incomes – with the same huge work – you do not have to be surprised that more and more family businesses come together, because the stagnant compensation payments from Brussels also help, “explains Hardegg in an interview with the” Krone “.

His requirements for minimum prices for domestic quality products also fall for many colleagues on fertile soil. 350 euros for a ton of bread wheat, € 450 per tonne of tube and 60 cents per liter of milk or 2 euros per kilo of living weight in the mast pig would make investments possible and secure the farmers. In exchange, the Austrians will continue to get the first -class products from home in the future, usually still cheap final prices – according to farmers.