Everyone knows them: the Billla Discount Picker. However, the popular action should change in the future. Soon the stickers will be exclusive to Jö Club -members and there will also be a digital version. These changes led to strong opinions in our forum.
Time has come every few months: it is a glue season. The small stickers that promise up to 25 % discount are now known to everyone. But now Billa wants to drastically limit the campaign. Since July 3, access to the stickers is only possible for Jö Club members. A limit of nine stickers per promotion is also introduced. This is intended to prevent customers from collect brochures and hamstickers. Some users see this as a step in the right direction.
“Have fun for the cashiers.”
Others see the new changes critically. Billa forgets the older generation without internet or smartphone. The subsequent longer cash times are also an imposition for customers.
“We just want cheaper and honest prices!”
But one basic problem is clear: the products are too expensive. Instead of attracting customers with discounts and promotions to the supermarket, many of our readers just want cheaper and affordable food. All promotions only complain about purchasing.
What do you think of the new changes with regard to the discount selector? What rules would you introduce? How can Billa make food prices honest again? We look forward to further reports and opinions below in the comments!
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
