The company, which is apologizing on inflationary grounds, has announced the price increase to its customers via email
Amazon Prime will announce a significant increase in the cost of its various subscriptions starting September 15. The monthly offer goes from 3.99 to 4.99 euros per month, which means an increase of 25% compared to the original price. The increase is even greater with the annual plan, which reaches 39%, from 36 to 49.90 euros. The Seattle-based business giant attributes this move to the crisis that inflation has caused in recent months.
This is the first time in four years that Jeff Bezos’ company has raised the prices of its product. The increase affects other countries on the European continent, where the increase in France stands out to 43%, which will put the offer at more than 60 euros; or that of Germany, the most important market after the US market, which will mean 30% more than the original price, which was 69 euros.
The statement explains that the reasons for this change are due to the “general and material increase in the level of expenditure due to the increase in inflation affecting the specific cost of the Prime service in Spain and due to external circumstances that do not depend on Amazon”.
The electronic commerce and computer services company significantly increased its profits due to the Covid-19 pandemic. In the past two years, Amazon had tripled its profits, data from the company itself shows, thanks to the boost from online commerce and restrictions on brick-and-mortar stores. “During this time, we have expanded the selection of products available with fast and unlimited Prime shipping, added and expanded ultra-fast shipping of supermarket fresh produce, and added more high-quality digital entertainment, including series, movies, music, games and books. .
Amazon adds that it will include more details behind this upload closer to the renewal period.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
