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We need to think about when the ads started to bother us so much

We need to think about when the ads started to bother us so much. We grew up watching programs and series that were interrupted by commercials, a toll we internalized and even took advantage of. Those breaks were used to clear the table, make an emergency call, or go to the toilet. That didn’t make a huge difference to our experience, and we enjoyed the stories we saw on TV almost as much. Sometimes those cuts could even be entertaining, like when we played to guess the brand or product being advertised before unveiling the logo on the screen. Some ads, like the teddy bear, Pippin the dog, the almond tree coming home for Christmas, or the first Chispas scent, are part of our sentimental upbringing. Everything was going well until we found out that ad-free TV was possible and we went crazy.

First it was TVE, which was released overnight from advertisers to the hubbub of the private channels and the discontent of those who have to balance budgets. Then the platforms arrived and suggested that for a small price it was possible to run a marathon of whatever you wanted without stopping. And so those announcements that none of us had denied were demonized. Now it turns out not. That where I said I say Diego and that we had to relearn everything we had unlearned. Netflix pulls out and proposes a return to the usual TV, the one that left you holes to pee and the one that makes you wait a little longer before you know anything. Be very careful not to return little by little to the adaptation letter and to teletext as well.

Source: La Verdad

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