TVE signs Lourdes Maldonado for the mornings of La 1 . to organise

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The new program of the public channel, the premiere of which will be one of the biggest bets of the season, will face part of ‘El programa de Ana Rosa’ (Telecinco), ‘Espejo Público’ (Antena 3) and ‘ Al Rojo Vivo’ (The Sixth)

Journalist Lourdes Maldonado will present next season with TVE a new daily current affairs and entertainment magazine in the mornings of La 1. The new format, which will be produced by the public broadcaster in collaboration with Cuarzo Producciones (‘La isla de las tentaciones’ , ‘Madrid Directo’), will also play host to Marc Calderó, who recently left ‘Ya es midday’ (Telecinco) to embark on this new project.

Maldonado, for her part, returns to national television after passing the regional Telemadrid, to which she was attached until September 2021 as director and presenter of “Telenoticias”. Previously, he was one of the most popular faces of ‘Antena 3 Noticias’ where he presented several editions of the news programs.

With this bet, the public broadcaster wants to regain the information pulse in the last part of the morning slot, where it recently opted without the support of the public for other spaces such as ‘Menudos Torres’ or ‘Better with you’. In this way, the new program of La 1, whose premiere will be one of the big bets of the season, will face part of ‘El programa de Ana Rosa’ (Telecinco), ‘Espejo Público’ (Antena 3) and ‘Al Hot Red’ (The Sixth).

The format, still without a definitive title, will start a little before 12:00 and will last about three hours, reports the television portal ‘Yotel’. The start is planned after ‘La hora de La 1’, which will continue next season in the same structure and with Marc Sala and Silvia Intxaurrondo as presenters. It is precisely this program that has extended its live broadcast until 2 p.m. in the summer until the start of the new television course in September.

Source: La Verdad

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