Google’s Chrome is the leading browser. It does not generate revenue from its use, but it is a source of capital data collection for Google’s advertising activities
Apple has surpassed 1 billion users with its Safari browser. The number pales in comparison to Chrome’s 3,400 million.
If you remember, in 1998 the US Department of Justice denounced Microsoft for installing the Explorer browser on Windows by default. Explorer made no income, “improved” the Windows business and, according to the complaint, unfairly competed with Netscape trying to start a company.
The current situation is more extreme than that of 1998:
Google’s Chrome is the leading browser. It does not generate revenue from its use, but it is an important source of data collection for Google’s advertising activities.
Safari is the default browser in the Apple environment on computers and mobile phones: in the mobile environment, Apple forces the rest of the browsers to use its engine, even if they appear to be different browsers from the outside.
Firefox, from the Mozilla Foundation, took over from Netscape to build the open source alternative. They wave the privacy flag by deleting third-party cookies before Chrome does.
Add to this the domain of the mobile environment with the Android operating system. Both Chrome and Android develop them and offer them completely free of charge. Both the browser and the operating system are two key elements to build its position as the near monopoly leader in the entire digital advertising chain. Its monetization comes from another place: the ads it sells to advertisers, who make up the bulk of the company’s revenue.
The decision not to allow third-party cookies shakes much of the advertising industry, further cementing its dominant position. Google states that it is doing this after its competitors, Safari and Firefox, have done so. 90% of Firefox’s revenue comes from Google for including the default search service in the browser. So it makes me question your independence when deciding to delete third-party cookies.
Alphabet (Google) has launched a pilot balloon about the possibility of splitting its advertising unit, although the rest of the units would remain under the same company. This would prevent the US government from doing it or Europe forcing each business unit to behave like a different company.
Make no mistake, when Google talks about splitting the advertising department, it’s a defensive move on the part of the company to control how those halves are made and minimize the impact on their revenue. In this way, he wants to avoid a much more abrupt “split” of the US government, which would likely create two different companies that act independently of each other.
Source: La Verdad
I’m an experienced news author and editor based in New York City. I specialize in covering healthcare news stories for Today Times Live, helping to keep readers informed on the latest developments related to the industry. I have a deep understanding of medical topics, including emerging treatments and drugs, the changing laws that regulate healthcare providers, and other matters that affect public health.
