Triumph of the Right – Political Profiler: Leftists Don’t Take Fears Seriously

According to Tatjana Lackner, the rise of the AfD and Co. in Europe is a direct result of the weaknesses and failures of the left-wing parties. “Some people on the left were incredibly bad and missed very sensitive moments for years,” the communications expert explains. The migration crisis of 2015 in particular showed how left-wing parties did not take the fears of the population seriously and thus created space for right-wing rhetoric. “Many people felt alone there,” Lackner said.

Parallels with the rhetoric of the 1930s and 1940s
Lackner emphasizes that right-wing parties are masters at using social media to communicate directly with voters and reach them emotionally. “Of course, they are relatively good at this game,” she says, emphasizing the importance of emotionalization in the rhetoric of right-wing parties. “Fear-mongering is also there, of course,” she adds, drawing parallels with the rhetoric of the 1930s and 1940s.

Profiting from the mistakes of the left
For Lackner, it is clear that right-wing parties profit from the mistakes of the left and cleverly exploit these weaknesses. “It is not just that they are so incredibly good, but that the left was so incredibly bad,” she summarizes. According to them, the future of political communication will depend on whether left-wing parties learn how the rules of the game work and overcome their communication deficits.

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You can see the entire interview in the video above.