The fever for women’s football in England, with the conquest of the recent European Championship, has resulted in a wave of big brands raffling off female players to promote their products. From being barely noticed, they have become icons of fashion and advertising, whose claim is being increased by multinationals. They are in fashion and brands want to take advantage of the trend.
So the star of England Chloe Kelly, the heroine of her country by scoring the winning goal in the final against Germany that gave the title to lions, has received a sponsorship deal from Land Rover for at least two million pounds, about two and a half million euros.
The picture of Kelly Taking his shirt off to raise it in the air in celebration of his goal became iconic. The British scored a goal with a few minutes left in added time and his goal, which meant victory for England, sent the fans into a frenzy.
The 24-year-old striker has become one of the most fashionable athletes in the world, highly sought after by the media and also by sponsors, who are ready to take advantage of this ‘boom’.
Source: La Verdad
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