The Women’s European Championship, a record breaker

The Women’s European Championship of England scored a television audience recordwith a total number of 365 million of people around the world, including 50 million fans during the final between the host team and Germany.

According to data provided by UEFA this Wednesday, the competition recorded a follow-up doubled from the 2017 edition, with 178 million, and mean 214% more viewers live than in 2013 (116 million).

The finalwhere England won the title by defeating Germany (2-1), had a largest audience in history with 50 million of viewers, more than three times higher than the 2017 final which followed it with 15 million.

The European Championship is broadcast worldwide by more than 60 television networks and also via UEFA.tv in some territories. More than 50 broadcast partners covered the matches in on-site productions, more than double the number of the 2017 edition in almost all stages of the competition.

The tournament achieved a record global attendance with 574,875 viewers, a higher number than five years ago in the Netherlands (240,055), and also average attendance, with 18,544.

put together more than 217,000 people in fan zones from the host city and 19,200 spectators took part in the so-called “fan walks” of the matches.

Established in nine host cities of the contest, the program aims to ensure that more girls and women are regularly participating in football and after its launch a year before the final there were 7,900 girls and women newly registered to play in clubs. More than 14,600 started playing recreationally and 145 new female coaches were hired and trained.

The program is on track to achieve 120,000 women more football is played in schools and more than 416,000 new opportunities are created for girls and women to play football.

More than 453 million interactions on social networks

The European Championship was formed 453.3 million interactions The combined social and UEFA accounts dedicated to women’s football saw significant growth during the tournament, with 590,000 new followers compared to 47,100 in 2017.

Of these, around the last had a million interactions and more than six million during the final week of the tournament, including the semifinals and the final. The total number was 14.6 million, more than 30 times higher than in 2017, and video views reached 185.9 million, more than 30 times more than in 2017.

In TikTok #WEURO2022 surpasses one billion views while the UEFA @womensfootball account grew by 106%, from 326,600 followers to more than 673,000. #WomensFootball now has 1.3 billion video views.