R. Sociedad-Betis, the first game to be aired on the TikTok network


The match on the 32nd day of LaLiga Santander that will face Friday on the 15th to Real Sociedad and Betis at the Reale Arena will be the first in a major European league that can follow on the social network TikTok and in vertical format 9:16.

This joint initiative of LaLiga, MEDIAPRO and TikTok It will be openly broadcast through the official profile on said GOL Television platform and aims to promote the consumption of football content in new digital formats, LaLiga said in a statement.

“MEDIAPRO will deploy a special device at Reale Arena that will have a 4K Mobile Unit and more than 30 professionals working for an exclusive production of the battles in the vertical format, a native experience for TikTok which will include the adaptation of all graphics and a broadcast customization designed for mobile devices and new audiences, ”the text added.

The narrators of the meeting will be Nacho Hernaez and Carla Gabian, two creators of soccer-related content within the Chinese social network, where you can interact in live chat during the broadcast of the match.

“This is another step for LaLiga in its efforts to build new audiences and bring football to all spectators,” said LaLiga’s Director of Digital Strategy, Alfredo Bermejo, where the agreement with TikTok confirmed the work carried out by LaLiga and MEDIAPRO in recent campaigns with the aim of “creating value and continuing to change the broadcasts of the match”.

For his part, the head of Content, Community and Associations of TikTok SpainSoraya Castellanos, thanked for choosing to launch the initiative of a platform “the place where football fans can be present and connect”. “We’re proud to see how great sports brands inspire the community through innovation,” he said.

The broadcast of the meeting between the txuri-urdin team and the Verdiblanco team, that is It can also be followed in the standard format via the GOL channel and from standard payment operators, it will start at 8:30 pm, with a warm-up of both the team and the predecessor.

Source: La Verdad


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