Cash will offer on October 22 a unique experience aimed at all cycling enthusiasts through a solidarity cycling tour that will take place in Successthe city where the brand was born in 1956. The entire benefit of this march will be given to Red Cross, an entity that provides ongoing support to those affected by the humanitarian crisis in Ukraine. This action aims to give continuity to the initiative launched by the brand in April to donate to the Red Cross the profits from the sale of the legendary KAS jerseys reissued with Etxeondo and Deporvillage, which have already been bought by more than 500 fans. .
The solidarity cycling tour will have a route of 101.7km and will pass through the main points of Alava such as the Ullibarri Gamboa Reservoir and Echavarri Vina, KAS plant location. Among all participants, one branded bicycle will be raffled off Mendiz worth €1,500. In addition, the first 150 registered will receive a voucher worth €10 to enjoy an aperitif in the bars of the Basque capital.
Everyone who registers for the cycling tour will receive the emblematic blue and yellow KAS jersey from the 1980s. For those who have already purchased it, registration is free, as the price is the same as the solidarity jersey. (€89).
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Registration is open to both federated and non-federated cyclists and can now be done at the following website: https://crono.izalde.es/kas.jsp
“KAS is a brand with values and a spirit of collaboration deeply rooted in the world of cycling. For us, this is a unique opportunity to continue doing what we can to help alleviate this crisis resulting from the war in Ukraine and at the same time offers an experience that cycling fans and the brand can enjoy”, he pointed out. Natalia Suazo, Beverage Marketing Director of PepsiCo Southwest Europe.
KAS has been a benchmark in local cycling since the birth of its cycling team in 1958. Today, 33 years after its demise, fans continue to remember the legendary team.
Source: La Verdad
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