Fernando Hierro, excited about his new project in Mexico

The Mexican Guadalajara Club, known as Chivas, announced today the hiring of Fernando Hierro as sports director. The former player of the Real Madrid and Espanyol team assured that he is excited to start this new phase in the offices at the head of a project he defined as “different”.

“In a career of more than 15 years as Sports Director, in which the victory of a World Cup, a European Championship and several other achievements in the Royal Spanish Federation stand out, Hierro comes to Chivas to lead the new red and white season in his sports project 2023 “Remembers the Mexican club on its website.

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With this integration “will come adjustments to the First Team squad and to the various work processes within the Basic Forces, seeking to make the leap in quality required by the institution to bring the Sacred Host back to the forefront of demand of tradition and its fans ” added Guadalajara

There are many offers before choosing

“I had many possibilities in the last two, three years. What I wanted was to go to a place where the illusion really stirred me, a challenge, a project, a vision and a way of understanding football and it’s Chivas,” he explained. Iron in the statements given by the club, the second with the most Liga titles in Mexico (12).

“When someone tells you the number of followers that Chivas has, not only in Mexico, but in the world, that arouses the illusion. Since the opportunity presented itself to me, I have to admit that a motivation has awakened in mine because it is a different project , a differentiator, which brings millions of Mexicans in their souls”, added the three-time European champion as a player of Real Madrid.

Five years without a league title

Guadalajara is experiencing a series of tournaments with poor results as it has not won a league title since the Clausura 2017 and has been overtaken by its main domestic rivals, Águilas del América, the club with the most domestic titles championship with 13.

The closest Chivas came to another title in recent years was the semifinal in the 2020 Apertura. After that they did not go beyond the quarterfinals and the playoffs.

The profile of the technician you are looking for. Will it be Bordalás?

One of Hierro’s main tasks as the new head of the Guadalajara sports project is to choose a new coach.

“We need a coach who knows how to work with young people who come from the main forces, who has worked and knows the Mexican league, who has the mentality, who has worked in the big leagues in Europe. These are the qualities that the person we are looking for must have that we have and already have it in mind”, Hierro’s sentence.

In recent days, it was rumored that José Bordalás could be the replacement for Ricardo Catena, who was dismissed on Sunday after the elimination in the Apertura playoffs, but the coach from Alicante has not coached any Mexican team. During his long career there were periods on the bench, among others, at Elche, Alcorcón, Alavés, Getafe and Valencia.