Dietrich Mateschitz, 49% owner of Red Bull, died at the age of 78. The Austrian, who was born in Sankt Marein im Mürztal, Styria, on May 20, 1944, is considered a true financial icon, known for his great commitment to sports, especially in F1, but also in all kinds of competition. of motor. and, more recently, in football. Mateschitz created a role model, a pioneer in high-impact advertising, with his F1 team as the greatest exponent of his empire.
Mateschitz created the world’s most popular energy drink after trying a drink called Karting Daeng on a trip to Thailand, which became the basis for what is now his Red Bull. He founded the brand in 1984 with Chaieo Yoovidhya, the creator of Krating Daeng. Such was its success and expansion, that by 2008 the drink was present in 184 countries.
Although Red Bull did not debut in F1 as its own team and structure until 2005, the company has had a long-standing presence in the ‘Grand Circus’ with its Sauber sponsorship since 1995. In 2004, Mateschitz took the final step by purchasing the Jaguar Racing team in November 2004.. Y in 2005, they would buy Minardi to create their ‘B’ team, the current ‘AlphaTauri’, which serves as a jump platform into Formula 1 for its huge and prolific academy of young talent. Now, Red Bull has 4 Builder titles and news of its owner’s passing comes just at the weekend that the Milton Keynes team could take the 2022 Constructors’ World Cup.
In addition, Red Bull won 4 consecutive drivers’ titles with Sebastian Vettel from 2010 to 2013 and two in a row in the last two seasons, 2021 and 2022. The Red Bull empire does not end with its F1 teams , but also has the property of the Styrian Circuit, the Red Bull Ring, where the F1 Austrian GP is held. Here we must add that the group of energy drinks has been producing its own engines since this year with the creation of Red Bull Powertrains, with the arrival of Honda personnel in its factory with many other employees for management and development of its current F1 propellants.
In all motor sports, extreme and now… in football
Red Bull is a brand that is present in all kinds of motorsport categories in the world, sponsoring many drivers and teams, and has also made a strong commitment to extreme and risk sports. He also decided to give way to a giant like football by buying teams like the current RB Leipzig, New York Red Bull, RB Salzburg and the Brazilian Bragantino.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
