The damask company “Anframa” has obtained the exclusive rights to these gifts after six years of negotiations
Spain has already scored its first goal at the World Cup in Qatar. A Toledo-based company that makes damask items, “Anframa”, has acquired the exclusive rights to FIFA gifts at the World Cup, which kicks off on November 20.
More than 500 jewelery boxes and 2,022 limited edition damask plates are part of the gift items that this company has sent to the Arab country so that both FIFA and FIFA Qatar can hand them over as commemorative gifts to the representatives of the national teams and the authorities in the football matches and social events they host.
Plates, platters, card holders or costume jewelery are some of the objects from a wide range of products that can also be purchased at official outlets in the Qatari cities where the World Cup is being held. A business success that started six years ago, as remembered by the CEO of this company in Olías del Rey (Toledo) and founded 50 years ago, José Carlos Sánchez, “including the two years of the pandemic that paralyzed everything.” “When it became official that Qatar would host the World Cup, we entered into contacts. We already had commercial relationships with this country years ago through our presence at trade fairs and gift fairs and we formulated a promotional gift proposal that suited them,” said the general manager of this company.
Then came the pandemic and contacts with Qatar were limited to emails and video conferences. Now the goal has been achieved by imposing so much on companies from other countries that Qatar already has 4,000 gift items “made in Spain” with prices between 45 and 250 euros.
Qatar’s choice of this damascene company is due in large part to the fact that the Arab countries regard this artisanal technique as their own, so named because it originates from the Syrian capital Damascus. It is an ancient ornamental work done on a piece of iron or other metal by embedding gold or silver filaments into previously opened slots or holes.
«Anframa» is today one of the world’s leading manufacturers of damask stone items and a large part of its production is exported to countries such as the United States, Mexico, Colombia, Russia or Kazakhstan. In addition, it has participated in the celebration of various anniversaries such as the fourth centenary of El Greco’s death in 2014 or the half-century of the Disney park in the state of Florida, in the United States. Now he scored the first goal for Spain at the World Cup in Qatar.
Source: La Verdad
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