Qatar is being the reef for FIFA. This is clear from an interesting report published this Thursday by the newspaper ‘Expansión’, where it is explained that the highest body in the world of football will break billing records in the period from 2018 to 2022. Television rights , in Marketing and in the sale of licenses for ‘merchandising’ are the pillars on which the business of football is sustained. It is claimed that the world is the most profitable sporting event in the world, surpassing the Olympic Games.
So, according to data from the aforementioned newspaper, the La FIFA will close this cycle with a profit of about 7,500 million dollars (about 7,200 euros), 1,500 more than previously planned and 1,000 more than Russia 2018. The proximity of Christmas dates and the ‘Black Friday’ They helped to give it a boost.
The thing is not there. For the next phase, from 2022 to 2026, the FIFA aspires to approach 10,000 million thanks to World Cup in Canada, Mexico and the United States and the exploitation of women’s football.
All accounts are not yet official, but predictions are being made that will be very close to the real numbers. In the 2018-2022 cycle, the calls license rights They are the third source of financing, between 10 and 15 percent of the total income, which is about 700 ‘kilo’ and 13% more than in the previous period thanks to ‘online’ sales and video games.
The first source is those TVwhich is about half, while the second, the sa marketing, is around 25% and corresponds mainly to different levels of sponsorship. Others come in ways like ‘hospitality’ or through Ticketing (3%).
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
