Gavi ‘Popstar’, a mass phenomenon

The impact of Gavi in this World Cup it goes beyond football. The very young midfielder of the Spanish team has become a ‘Popstar’ who connects not only with soccer fans but also with an audience that until now was not interested in football and the national team and sees it Gavi an idol to follow.

arouse interest Gavi for his youth, for his personality, for his confidence in the field, for his winning character, for his way of facing life. From RFEF they receive many requests related to Gavi: shirts, autographs, messages… Until now they have never experienced this transversal phenomenon with a Red player, almost the same effect Rafael Nadal or what there is Iker Casillas before the World Cup in South Africa.

The strength of Gavi Notable especially among fifteen-year-olds who exchange the image of music groups or DJs for soccer players, the fan phenomenon previously associated only with music and movies and with Gavi It is directed at the world of football and especially at the national team.

The spontaneity of King Felipe when he asked for the shirt of Gavi signed for his daughter Leonor discovered a fact that the Royal Spanish Football Federation has confirmed, the effect of Gavi In the very young sector of the population that follows matches in Spain, they prefer soccer. A generation that chose because they felt they were represented by Catalan.

The Adidas company that sponsors the team noticed the Spanish team’s connection with people across the country and especially in Barcelona. Shirt sales usually increase when a team reaches the quarterfinals of a competition but television viewers show that the team’s Luis Enrique He was hooked, though the loss against Japan caused the usual disappointment.

A version of Quevedo’s song ‘Quédate’ is a daily resource in the concentration of the Spanish team at Qatar University. The version is of a group of Catalans who get together to watch the matches of the national team “Ooooo again, may the World Cup come back home, I have in mind all the goals and matches, that the whole of Barcelona there is death with you.” Luis Enrique himself is hooked on this song. The coach remembered the match he played Spain in Cornella-El Prat and that means the return of La Roja to Catalonia It is one of the most emotional selections and where the communion between the fans and the team is stronger. It is not excluded that the Spanish team will play again in Cornellà-El Prat soon. The RFEF has seen maximum cooperation at all levels and the players and the coaching staff have a very positive energy.