In addition to being a wonder in front of goal, Cristiano Ronaldo It is a brand that generates millions around the world and the essence is the “attitude” of the Portuguese star on and off the field, according to experts.
christian At 37, he continues to monopolize the attention of the global media, starring in advertising campaigns in fields from fashion to crypto assets and diversifying his investments.
The brand Cristiano Ronaldo has “a global reach, it’s literally known all over the world,” he said Daniel SaExecutive Director of the Portuguese Institute of Marketing Administration (IPAM).
Satwho followed the evolution of the player brand for 15 years, estimates that the Portuguese generates around 200 million euros a year, between salary, image rights, sponsorships, businesses like CR7 hotels -in Madrid, New York and Lisbon -, real estate investments and even a hair transplant clinic.
The most popular on Instagram and Facebook
He is also the most popular personality on Instagram and Facebook, with more than 500 and 153 million followers, respectively, and the sixth on Twitter, with more than 100 million.
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At the age of 30, “it is normal for footballer brand values to start to decline (…) In Cristiano’s case this did not happen,” he said Peter DionisioProfessor of Sports Management at ISCTE Business School. christian “It was managed not only to maintain, but to increase the value of this brand”, he pointed out. The key to success, both experts agree, is in your “attitude.”
“20 cumulative years of competitive attitude”
The big difference in the soccer player factor is his “attitude” and “competitiveness, the spirit of perseverance, with the search for victory, improvement,” he said. Dionysius.
Her “clean” image and her advocacy of a healthy diet and lifestyle also played a role. “He has no tattoos” and has “the physical aspect of an athlete”, which “particularly for the female audience is also relevant”, he continued.
Central to his identity is his iconic celebration of purpose. “Many don’t know what the word ‘yes’ means, but they do the gesture,” which is “easy to repeat,” he said.
As for the weak points, Daniel Sa recognizes a risk factor: “Cristiano’s behavior, his self-assured attitude, often resembles arrogance, I think sometimes there are a number of people who will find him arrogant.”
Old Trafford controversy, “a passing thing”
A good example is the last four months of christian in unitedwith the controversial interview and his media divorce from the club, which “destroys the brand” but “passes”, defends Sá.
“This is the lowest moment of Cristiano’s 20-year career” and “it has a short-term impact, it is difficult to calculate”, he continued Satbut “over time this effect simply wears off.”
Dionysius suggests, in turn, that the crisis can have a “positive” effect because in the interview “a Christian is seen to be quite sure of himself, with a relatively large part of the person as well.” In addition, the Portuguese forward was placed in the “public square before the World Cup”.
United States, the best option?
The Madeiran’s future is the subject of speculation that places him in a European club or even in Saudi Arabia.
however, Sat He maintains that, from a commercial point of view, “what could further enhance the Christian brand is a move to the United States”, a “huge market”, home to major international brands, and where the football is fattening.
A hypothetical move to the Arab/Asian market would take him away from the power center of world soccer and his brand would “lose some strength” in the West, although “in global terms they can still push it, ” admitted the expert.
Christian and the Jordan path
At 37 years old, the career of Cristiano Ronaldo on the playing fields, he is approaching an epilogue, which does not necessarily mean the end of the power of his brand.
Experts agree that he could embark on a path similar to that of the basketball legend Michael Jordanbascost-effective even away from the spotlight.
It all depends on christian. If he decides to “lock himself up on an island and enjoy life,” the “brand will lose steam,” he said. Sat, who dismisses this scenario and believes that he is “leaning more towards a career in the world of entertainment”. “Even after playing, the value of the brand will continue to increase,” he predicted.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
