Unstoppaball is an initiative of Female Leader, The international organization focuses on promoting female empowerment to help women achieve their personal and professional goals. The aim of the campaign is to ensure that the rights enjoyed by women for the first time here Qatar World Cup don’t get lost on Sunday when the ball stops rolling.
For this reason, as a symbol of the campaign, they made a soccer ball covered with women’s hair (in a nod to the protests seen in Iran), the same protest that many of them cannot show in public in countries like of Qatar and others. of your environment. A symbol so that no one forgets this situation and “it is our duty to eradicate it once and for all”. A ball that keeps rolling to generate conversation and raise awareness.
In the words of Gracia Sánchez, CEO of Woman Leader, “we want to do our part and remember that we must continue the global fight for women’s rights and women’s empowerment around the world.”
There is one ball that will not stop spinning once the final is over in Qatar: the ball for equality, integration and women’s rights. A ball that cannot be stopped.
To launch this project, the organization had the participation of the Madrid creative agency Peanuts&Monkeys and INDIE, a creative communication agency.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
