Spotify, sponsor and ‘naming rights’ for the first time in history

Date:

On July 1 the boat ended his relationship with Rakuten (2017-22) and signed by Spotifywho for the first time not only became the main sponsor but also named the Camp Nou.

Although the club did not disclose figures due to confidentiality, the deal with the Swedish company will amount to 435 million: 57.5+2.5 variable for 4 seasons (2022-26) on the front of the men’s and women’s jerseys, 5 in three years (2022-25) for the chest of training clothes, 5 per year for 4 years of works on Camp Nou (2022-26) and twenty for the next eight (2026-2034).

The agreement, which was ratified by the assembly

The unusual meeting of delegates called by Barça on April 3 to put the sponsorship agreement with Spotify to a vote, the first to be held electronically in the club’s history, did not bring any surprises. The agreement was finally ratified by 625 votes in favor, 49 against and 27 blank, although 205 abstentions should also be counted. At the time of voting, as described by the secretary of the board, Joseph Cubellsthey are accredited 906 delegatesamong those who followed the development of the act from afar and those who did it in person, they included members of the current board, former presidents, senatorial aides, members of various legislative commissions and the Soci Ombudsman.

Commission for Darren Dein

One of the key people in the negotiations between boat Y Spotify for the endorsement deal is the agent for Thierry Henry and Cesc Fabregas, Darren Dein. At the meeting, the president report implicitly acknowledged the involvement of There in the entente First he asked for a round of applause for the vice president of marketing, July Guiuexecutives, with special attention to alex barbanywho is responsible for Income before joining the Espai Barça and a Manana Giorgadzeof the Presidential Cabinet. After a few minutes he realized that Darren Dein He is in the room, standing in the back, asking those present to give him recognition as well: “I see in the room one of the people who suffered greatly from the agreement with SpotifyWhat is this Darren Deinand I want to thank you,” he said. report.

Source: La Verdad

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