The International Olympic Committee (IOC) has granted the audiovisual rights of Olympic Games of 2026, 2028, 2030 and 2032 in the joint offer submitted by European Broadcasting Union (EBU)to offer them openly, and Discovery of Warner Broswhich will have pay-TV rights.
“This association will allow us to offer more content than before Olympic Games than ever in Europe”, the parties indicated when announcing the agreement, the value of which has not yet been made public.
The 2026 Winter Games in Milan-Cortina (Italy) and to those 2030, still unassigned, and for the summer of 2028 in Los Angeles (USA) and 2032 in Brisbane (Australia) is covered by this concession, as well as the Youth Olympic Games which was disputed at the time.
From 2026The EBU will have rights to the Games open on television and digital platforms. Each EBU member will broadcast more than 200 hours of the Summer Games and at least 100 hours of Winter Games on television, as well as extensive radio coverage, live broadcasts and reports through web platforms, applications and social networks.
Discovery of Warner Broswhich achieved record viewership and digital audience growth over the last three Games, and still has the sa Paris 2024 going forward, it will continue to be the only conglomerate capable of showing “every moment” of the Games on its streaming and digital platforms, including discovery+ and the app Eurosportand will have all rights to pay-TV, including channels owned and operated by Eurosport.
The president of IOCthe German Thomas Bachdeclared himself “delighted to have reached a long-term agreement with two of the world’s leading media companies.”
“Ever since IOC Redistributing 90% of the revenue it generates, this long-term agreement also provides critical financial stability to the sports movement as a whole and ultimately supports the athletes themselves.”
In the last three editions of Games, Warner Bros. Discovery manages broadcast deals with over 45 free-to-air partners and EBU members. .
Source: La Verdad
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