The Solheim Cup expects a media impact of 350 million audiences

The Golf Solheim Cupto be held between on September 22 and 24 at Finca Cortesínin Casares (Málaga), was presented this Wednesday at the International Tourism Fair (FITUR), where the mayoress of Marbella, angeles munozhighlighted the global reach of the competition, where they expect “an impact” on media in 350 million homes.

The Solheim Cup is the largest international women’s golf competition that, every two years, pits the best professional players from Europe and the United States against each other. It is played in the same format as the Ryder Cup.

Gonzaga Escauriazapresident of the Royal Spanish Golf Federation, stressed that the Solheim Cup “is not a sport like most others”.

“Here the legacy is more important than the week it was made, although the level of play and what is seen is very interesting. The spending that legacy visitors do is incomparable. According to a study by the Instituto de Empresa, when a person comes to Spain for golf, seven out of every eight euros spent goes to other sectors. If you add Soldheim to Valderrama’s legacy, it’s unbeatable,” he confessed.

Manuel Cardenaexecutive CEO of Acosol, launched an appeal to the Spanish government to “bet our athletes”. “He has to contribute to this event, which he did not contribute, and he should not be left behind,” he stressed.

angeles munozMayor of Marbella, assured that it is “not easy” to achieve the designation as a place, and assured that it is “important to think that if there is an opportunity to organize this tournament, try to make it possible.”

“I want to show the media effect of promotion What do we do in this event? 350 million homes will follow the event. The best sellers are the fans and we must highlight the complementary tourist offer that the Costa del Sol has. Golf in Marbella, with its fifteen courses, is a major sporting tourist attraction,” he said.

Arturo Bernal, Minister of Tourism, Culture and Sports of the Junta de Andalucía, highlighted the “active and committed wait to host the event”. “I remember moments of tension, where we sometimes thought we were running out of options, and there was always someone from the team picking up the flag to raise it. Any great goal is achieved from pride and we did it,” he said.

The first tournament was held in 1990 and was held in even numbered years until 2002, succeeding the Ryder Cup. After changing the Ryder calendar in 2001, following the September 11 attacks, the Solheim Cup has gone on odd years since 2003. A further reorganization of team golf events took place in 2020 due to the COVID-19 pandemic and the Solheim Cup will return to even-numbered years starting in 2024.