After an unparalleled tennis career, Roger Federer retired from top-level tennis last year, but continues as Official Ambassador of Switzerland Tourism (ST). It makes sense, because Roger Federer has been, is and will continue to be not only the best Swiss sportsman, but also the best ambassador for the country.
The clearest proof of this is the last two years, where, together with ST, they established new standards for national tourism advertising. Naa ‘YouTube Ads Leaderboard’, presented in the framework of Cannes Lions 2022the movie ‘No one upstaged the Grand Tour of Switzerland’ of ST, who promoted the ‘Great Tour of Switzerland’ with two stars Roger Federer and Anne Hathawaytook second place, just behind samsung and in front of Omega, Amazon, Netflix or Apple. This made it the most successful tourist advertisement in the world. The clip premiered in April 2022 and has over 103 million views to date.
His co-star for the 2023 campaign is Trevor Noahcomedian, best-selling author, producer, and philanthropist who, as Roger FedererHe is half Swiss and half South African. And the team behind the camera is also first class: the film’s director is Tom Hopper Oscar winner for the film ‘What the king said’ in 2011. The film positions Switzerland as an attractive tourist destination and focuses on train travel.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
