After receiving the applause of hundreds of journalists and guests who attended the presentation of CUPRA Tavascan for the impressive characteristics of its first 100% electric SUV, CUPRA he has more surprises up his sleeve. One of them raised the applause of the audience. Without expectations, the Spanish company presented to the world a new ‘concept car’, an incredible one ‘DarkRebel’ where they once again aim to change the rules of the game in the process of creating a production car through a ‘concepts‘. And it is the users themselves who, through a virtual platform, can create their own versions of this concept car and influence the final design of a physical model that will be presented in the near future.
When the CUPRA promises something, it delivers. He promised that Tavascan would become a reality when he presented the said concept in 2019 and this weekend it was presented and will be released in 2024. He also promised that his ‘UrbanRebel’ will be, and it will be in 2025. And now, it continues to develop the brand with its enormous ambition and ability to draw its own version of the future that awaits us a virtual ‘Dark Rebel’.
“CUPRA DarkRebel is characterized by its sharp lines and sports car proportions, combined with the architecture of a shooting brake body,” the brand said in a statement.
“With DarkRebel, CUPRA goes beyond the material and takes design towards the intangible, intensifying the experience. The potential of the virtual world stimulates the imagination and sharpens the senses. Consequently, CUPRA has created a virtual laboratory, the so-called Hyper Configurator, where users can stimulate their creativity by rejecting the limits of physical ability to live in the material world.” Yes, users will be able to contribute their ideas virtually for the real ‘DarkRebel’ future to come.
“We invite everyone to make their own version”
“We have created a completely new way of working together and developing our sports cars of the future,” said Jorge Diez, CUPRA Design Director. “We invite everyone to create their own version of the CUPRA DarkRebel and influence the final design of the car. It is a real challenge to the standard, very CUPRA style”, he added.
The CUPRA DarkRebel can be configured through Methype, the brand’s space in the metaverse, or also at www.cupraofficial.com. Methype can be accessed from the computer and, soon, it will also be accessible through mobile devices. You can sign up and start exploring the island at: www.metahype.com
By ‘Metahipe’
Another novelty of this presentation is the official launch of ‘hype‘, an ever-expanding virtual island where brands, content creators and communities come together to socialize, collaborate and have exciting experiences. Yesterday CUPRA presented five unique spaces that make up the CUPRA Methype Districtas well as their related experiences.
In the ‘CUPRA Metathype District’, the user will have access to a meeting point to socialize (CUPRA Plaza), another space dedicated to competition and driving games (CUPRA Racing), another to explore the models of Brand (CUPRA Metahype City Garage ), the CUPRA Hub, and the CUPRA Next. Ultimately, users will influence the future design of the CUPRA DarkRebel.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
