There is a lot of concern for FIFA when only two and a half months are left for the celebration of the Women’s World Cup. FIFA President, Gianni Infantino, assured that if the offers for the audiovisual transmission rights of the World Cup in Australia and New Zealand “continue to be unfair”, the body he heads will be forced not to broadcast it in the five main European countries, that is , Germany, Spain , France, Italy and the United Kingdom. Some harsh statements in the face of a situation that needs to be resolved.
infantino repeated this Monday in Geneva (Switzerland) his appeal to television channels to “follow the example” of the organization he leads and “pay a fair price” for the audiovisual rights of the Women’s World Cup, stressing that “the I will be They will fully reinvest in women’s football”.
The offers from the television networks, mainly from the ‘big five’ European countries, remain very disappointing and simply unacceptable according to the four criteria,” said Infantino, along with the director general of the World Trade Organization (WTO), Ngozi Okonjo-Iweala, during ‘Making Trade Score for Women!’, a series of round tables held at the WTO headquarters in Geneva, Switzerland.
The president explained that “one hundred percent of the rights paid will go directly to women’s football,” as part of FIFA’s “effort” to “promote measures in favor of equal conditions and compensation.” “Secondly, public broadcasters in particular have a duty to promote and invest in women’s sport,” she recalled.
“First, 100% of the royalties paid will go directly to women’s football, in our efforts to promote a level playing field and equal pay. Second, public broadcasters, in particular, have a duty to promote women’s sport and invest in it,” Infantino said.
“Third, the audience figures for the women’s World Cup are 50-60% of those for the men (which, by the way, are the highest of any event), but offers from broadcasters in the five main countries in Europe for women is 20 to 100 times lower than for men,” he added.
FIFA points out that, “while broadcasters pay between 100 and 200 million dollars for the Men’s World Cup, they only offer between 1 and 10 million for the women’s. This is a slap in the face for everyone of the great players of the World Cup. women’s and, in fact, of all women in the world”.
“Therefore, I appeal to all players (women and men), fans, football officials, presidents, prime ministers, politicians and journalists around the world to join us in supporting this call for a fair pay for women’s football. Women deserve it! It’s that simple,” she said.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
