LaLiga renews Mediapro as international audiovisual agency

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The Control Body for the Management of Audiovisual Rights of The league approved the renewal of mediapro group as an international audiovisual agency for a period covering the remaining year of the current contract plus five more. The proposal was approved by unity and greatly improves the current conditions of trade.

There will be LaLiga Mediapro as an agency in all territories except the area known as ORE (Middle East and North Africa) and North Americawhere LaLiga already has regional partners.

LaLiga, as specified in the note made public to announce the agreement, also closed the constitution of a 50% Joint Venture with Eight Sports Advisors led by Simon Denyer, to collaborate on LaLiga’s audiovisual strategy, which will mean the transformation of said global audiovisual strategy at national and international level.

Source: La Verdad

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