Bagnaia was thrown at the feet of the horses

In Italy, particularly at Ducati headquarters in Bologna, they were amazed at how MotoGP’s communications department managed the statements that pecco bagnaia made after the French GP race held at Le Mans. It is true that the current World Champion was not lucky when he suggested that, to correct the incidents and falls that occur in the MotoGP, the level of the motorcycles of the non-factory teams must be evaluated, at the moment at the same level of competitiveness as the official motorcycles. It was certainly an exhibition that immediately generated a barrage of criticism and disqualification.

But the most surprising thing is to see how the championship’s communication platform has put its champion at the horses’ feet, asking millions of followers on their social networks for their opinion on what is indisputably sad statements of Bagnaia. It is clear that the result of the consultation will translate into a lynching in a public square in sinas usual.

The Italian rider, who in his capacity as World Champion in the title should be sold by MotoGP as one of its icons, as one of its ‘heroes’, was buried under the shovels of critics who accused him as a whiner to a champion without character… And on ducati, as is logical, besides being dumbfounded, they climb the walls. They do not understand what is intended by throwing what is the championship driver reference in the arena of lions.

And if the communication strategy of motogp.com is to ‘make noise’, already putting their own actors in the limelight, Ducati wonders why, for example, the remarkable statements of Marc Márquez on Friday, where he openly explained his strategy to neutralize the options of leaving him in Q2, was not subjected to the same public scrutiny as his pilot.

However, on paper the ‘official press’ would be more responsible for selling its pilots than for questioning them, especially if this is their theoretical reference. For one, we are the ‘free press’. But maybe the ‘new DORNA’ he sees things differently… It will be interesting to follow the evolution of his communication strategy.