Video: UD Las Palmas strengthens its digital agenda to take advantage of the First Division

UD Las Palmas begins its pre-season schedule between Marbella, the Canary Islands and the United Kingdom this July, not knowing if it will play in Germany, with the idea of ​​not only strengthening itself for the new stage of growth in the digital planehe. First of all, the club’s official TV will be part of the on-demand platform with PlayUD that will be launched this summer in other top clubs like RM Play, launched this summer by Real Madrid.

The yellow team wants to go one step further on digital ecosystem to increase business volume. Digitization is a key part of the yellow club’s future. UD Las Palmas conducted a vertical agenda based on social networks although it has plans to promote the CRM tool to send commercial communications, among other reasons, knowing the no immediate return to digital.

In the case of the yellow team’s OTT PlayUD, a study from Nielsen, a company specializing in global audiences, and from LaLiga Tech, LaLiga’s technology subsidiary, confirms the arrival of OTTs as major streaming platform, although not detrimental to traditional broadcasting. In total, 41% of sports fans worldwide already watch at least some sporting events through OTT services.

however, half of this audience (47%) also turned on their television at the same time, suggesting that streaming has provided additional windows to consume the sport, rather than replacing existing ones. According to Nielsen data, this multiscreen trend increased by 5% worldwide last year and 10% of Generation Z viewers.

The same report confirms that sports fans are increasingly divided between streaming platforms, apps and games, demonstrating the need for Sports entities are constantly betting on the development of technology and data analysis to keep track of changes in fan behavior and capitalize on the interests of younger groups.