They compare the ‘Leo Messi effect’ to the ‘Jenni Hermoso effect’

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Jenni is beautiful He shines his own light in the world of soccer, where he established himself as a true star in the Mexican League. After succeeding in countries like Spain, Sweden or France, the ex-Azulgrana is at his best and has become a benchmark, in the words of the director of the Mexican championship, Mariana Gutierrezwho saw an example to follow in the midfielder of Tuzas del Pachuca.

“We have just seen the Messi effect at Inter Miami in the United States and what this signing is creating; the same is happening with women, Jennifer is beautiful it has become a benchmark in the region for both Pachuca and Mexico, the United States and Central America,” he explained to EFE.

Nice She signed for Pachuca ahead of the Apertura 2022 tournament, after spending the last two years at Barcelona, ​​​​the club where she was the all-time goalscorer and helped win the first women’s treble in its history.

Hermoso’s arrival in Mexico has caused surprise among Spanish fans who do not understand why the 2021 Silver Ball will come to an “exotic” league, which has existed for six years

Today, Hermoso is not only the leading scorer for Pachuca in the last tournament, but also one of the main assets with which the women’s league aims to achieve sustainability in the medium term.

With the 33-year-old from Madrid staying, the competition announced its first global sponsor, Nike, which from the next tournament will be the league’s official ball.

In addition to this, the league’s broadcasts reach outside Mexico to the United States, the most powerful country in women’s soccer, and several Central American countries.

“With Jenni, the brand of the league has grown. Players like her help to have better competition. By increasing the level, we have a better source of entertainment and with it, a bigger number of sponsors, ticket revenue. That will bring about a balance between our cost, cost and revenue,” the executive said.

Gutiérrez also highlighted the contribution of other Spanish players in recent years such as Marta Perarnau and Beatriz Parra, who just left San Luis after two seasons, and Andrea Pereira, the head of the Águilas del América defense who they won two years ago. . week the Clausura 2023 tournament.

“All the Spanish women have become benchmarks for their teams because now the league has an investment in resources and capacity of dimensions never seen in other parts of the world.”

Along with soccer players, women’s soccer in Mexico also turned to Iberian strategists, including Milagros Martínez, who in one year qualified Juárez FC to its first final; Pedro López, national coach, and Ángel Villacampa, champion in América.

“There are many issues that add to the decision to have a Spanish coaching staff. One is our cultural similarity. We both speak the same language, which makes communication more effective, but also if Spain is characterized by something that it has an excellent coaching staff in women’s soccer, some of which have been developed for more than 30 years,” said Gutiérrez.

Source: La Verdad

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