Ang Chelsea his new era begins with the controls of Todd Boehleyto buy the club from Roman Abramovich, with a strategic move to a new millionaire sponsorship for the shirt sleeve next season.
The London club has announced a deal with the cryptocurrency brand WhaleFin before 2022-23. The total cost of this collaboration it will be about 23 million euros per season, replacing the car brand Hyundai, which paid half (58 ‘kilos’ in a five-time agreement). WhaleFin, a Singapore-based company, is part of a digital asset platform owned by the Amber Group.
This deal marks Chelsea’s first official crypto move to the Premier League, while Liverpool and Manchester United could soon announce a deal with Standard Chartered and Tezos respectively.
“This is a very exciting partnership for the club, which ranks us as one of the most advanced digital asset companies in the world. As the Amber Group continues to expand their platform coverage around the world, there will be they now have the ability to not only communicate with hundreds of millions of fans Chelsea around the world, but also to be seen by Premier League listeners throughout the season, ”said Guy Lawrence, CEO of Chelsea.
Amber Group CEO Michael Wu said: “Our partnership with Chelsea is a definite moment as we begin the next phase of our global growth.”
Source: La Verdad
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