BLM sales may exceed 200 million, but it will not expire

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Ang FC Barcelona is working to close sale of 49% of Barça Licensing & Merchandising (BLM) in the consortium formed by fans at Investindustrial, as promoted by the expert portal ‘2Playbook’, but negotiation sources consulted by the MD confirm that the agreement has not yet been fully finalized and details need to be reviewed to formalize the strategic union to promote the sale of the products and merchandising. This announcement could take another month, until mid or late June, and from barca they want to speed it up to include this revenue in the financial year of the current 2021-22 season.

The portal ‘2Playbook’ pointed out that the agreement of sale of 49% of BLM this is for a few € 200 million, but this amount may be higher because the expiration date is not reflected in the agreement. That is, the barca will sell half of its long -term merchandising business and will have to see if the Barça club can buy back this part of the BLM in the future because the financial situation of the entity is still delicate.

the sale of BLM is one of the economic levers that the barca is working on activation to strengthen financial muscle and be able to tackle operations in the field of sports in the coming summer. However the barca Until it generates 590 million in revenue and pays for the losses incurred in the pandemic, it will have to play the 1/4 or 1/3 rule. The league. The azulgrana has to adjust the salary mass to the salary limit already The league to allocate all income to signatures or new investments.

When confirmed agreement between Barça and Fanatics and Investindustrial for the sale of 49% of BLM, the Assembly of Delegates had to ratify the agreement because previously the only thing that was uniquely approved was the financing for Espai Barça. Ang according to cvc and the sale of Barça Studios and Barça Innovation Hub (BiHUB) They are the other levers that Barça have pending to insert a significant amount of money and be able to invest it in new signings or other investments.

Source: La Verdad

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