“Live your life. Reach your goal. Become a Titan” is the slogan of ‘The purpose’ campaign launched by Titan World Series where RPM Sports aims to show that these tests are doable for anyone who has a challenge, wants to face it and is ready to improve themselves.
The Škoda Titan Desert Morocco was born in 2006 with the aim of becoming more than a race and transferring the spirit of Dakar to bicycles. A unique, difficult, difficult and transformative adventure made for nonconformists, adventurers and brave people who, in the vastness of the desert, are looking for challenge, meaning, purpose. In its nearly two decades of existence, some 5,000 runners have met its deserts, its haimas and its platoon of Titans. And they all, to a greater or lesser extent, know how to face their fears and themselves.
Over the years, the mother test has become a world reference for MTB, in an idea that has its own entity and in a factory of stories. With a clear goal: to live an experience, improve oneself and know that the limit is often within oneself. With the birth of the Titan World Series the event became international, adding two more Titans in Europe and Asia and this goal saw possibilities to be fulfilled.
Based on this, the team Titan World Seriesrecognized with gold for Best Sports Event in the latest edition of the Eventplus Awards, has created the ‘El Propósito’ campaign that will run for the next 2 months.
“the goal” It is described around the 3 intrastories of the Titan World Series framed around the motivations of its protagonists to complete the work. And running Titan means living an important experience that lasts in the memory of the participants; a true turning point and an adventure for those who experience it.
Underneath these three stories, told through 3 5-minute episodes, a narrative is developed in three episodes, “Live your life. Reach your goal. Become a Titan”, born from the idea of cycling as a way of life and ends up achieving that goal, that goal: becoming a Titan. The three protagonists express a willingness to face this challenge and try to improve themselves.
Episode 1 – ‘Live’: Joan Pujol, At 70 years old, he is a clear example of how to experience cycling: for him the bicycle is his life. Not wanting to let the years pass, he set out to achieve his goals for now. Even his wife admitted that it is impossible to get him off the bike because he really enjoys it.
Episode 2 – ‘Reach’: Alejandra Lizana, is a successful manager, whose work life takes up a lot of time in his daily life and prevents him from practicing as much as he would like. He had participated in the test once, but was unable to complete it, although for him this was no obstacle to becoming a Titan. He is fully committed to achieving that goal and knows that he will eventually achieve it.
Episode 3 – ‘Be’: Michal Lowinski, is from Poland. Has a family, children and own business. However, make time to practice every day. Becoming a Titan was a dream for him and now it is a part of his life. Michal is now a Titan Legend, a category achieved after completing more than 3,500 kilometers in Titan World Series trials.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
