The Minister of Tourism of Gran Canaria, Carlos Alamoand the president of Unión Deportiva Las Palmas, Miguel Angel Ramirezsigned a cooperation agreement this Tuesday to promote the island as a national and international destination and thus improve its competitive position in the source markets.
The island team became, after its promotion to the First Division, a greater claims for the island of Gran Canaria and, for this reason, both entities agree to carry out a double strategic collaboration with the representative group, and also includes the British football club Norwich City FCof interest for the tourist promotion of the island in the United Kingdom.
@turismogckey to bringing the brand of Gran Canaria and our shield to other latitudes 💛💙#TheUnionMakesPalms 🫱🏽🫲🏾 @GranCanariaTur pic.twitter.com/cP6Yis6Nou
— UD Las Palmas (@UDLP_Official) December 5, 2023
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This sponsorship, worth 414,000 euros, will affect three strategic markets for Gran Canaria: national market of the First Division; the British market by exporting the brand to the Premier League; and in the international market with twin agreements where UD Las Palmas collaborates with clubs from other continents.
Carlos Álamo explained that, with this agreement, Tourism of Gran Canaria aims to “have impact and promotional presence in 20 cities with First Division teamsin sports broadcasts, as well as capturing performance from 20 British cities directly connected by plane to Gran Canaria during this winter.”
In its part, Miguel Angel Ramirezpresident of UD Las Palmas, assured that this agreement allows the club to be “a perfect ambassador, and constitutes a unique opportunity so that a world-class tourist destination, like Gran Canaria, can find a platform to carry the name of the island, and also transfer social empathy to other latitudes to awaken them interest to know and visit our land“.
A few years ago, UD Las Palmas started a process of internationalization and wore its brand in the last two editions of the World Travel Market in London.
The yellow presence in London in 2022 resulted in the agreement of partnership with Norwich City FC“which are the English ‘canaries’, in yellow and green,” as he once noted Patricio Viñayogeneral director of the entity.
At the same time, it promoted a three-way agreement with Turismo de Gran Canaria and, for the first time in history, an English team named Gran Canaria in his clothes.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
