He german soccer opens to investment with the aim of raising 1,000 million euros. Reluctant until now, German football clubs have finally voted in favor of selling 10% of a company that exploits their rights. According to ‘Expansión’, up to four investors have submitted offers to acquire a stake in the new entity that controls the company’s TV and commercial rights. Bundesliga: Arrival, Blackstone, CVC and EQT.
After several failed attempts, Bundesliga and Bundesliga 2 clubs supported an initiative to attract venture capital investments to increase the value of broadcasting rights and build a global audience. The 1 billion expected to be raised by the Deutsche Fussball Liga will mainly be used to improve the German football broadcast product to increase the value of international rights.
In a meeting held on Monday, the clubs voted in favor of continuing talks on a possible agreement, after which it will be chosen which of the four companies will be the final partner. The aim is to emulate models like the Premier League, which earns more than 2,000 million per year from its international rights compared to 200 million in the Bundesliga.
Both the Spanish and French football leagues closed major investment deals with the CVC group during the pandemic in the past to bolster their clubs’ negative balance sheets. In Germany they did not have this need for ‘rescue’ because the entities were more stable, but the inclusion of investment to expand this sport was not hated.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
