The entry of Red Bull (51%) to the Bora team could give wings to Roglic’s new team in the peloton


The Entering Red Bull within German team Bora This is one of the cycling news stories of the beginning of the year. The Austrian brand of energy drinks is present in many sports with the sponsorship of its own events and of various teams and athletes, and until now its presence in cycling is very clear in modalities such as mountain biking, which has -leave sponsorship for the road. some other runners, like the Belgian Wout Van Aert, el british Tom Pidcock or the member of the Bora group itself, the German Anton Palzer.

At the beginning of the year, the energy drink company acquired 51% of RD pro Cycling GmbHthe company that owns the German cycling team, in an agreement that must still have the approval of Austrian antitrust authorities. This is good news for the German structure, which has already renewed its kitchen and bathroom brand Hansgrohe until 2027 and has a budget of around 25 million euros.

These days are part of the team Majorca concentration and from there its director Ralph Denk He expressed his confidence that the entry of Red Bull could represent a qualitative leap in his development and be able to be more competitive against the three big structures that dominate the peloton: Ineos Grenadiers, UAE Team Emirates and Visma-Lease a Bike. “Yes, it could be a strategic partnership that will help us grow and achieve our goals,” Denk acknowledged in a few words reported by ‘Cyclingnews’ after a media meeting, adding “in recent years cycling has changed a lot and the “Arab countries have more influence. We have to react. My goal is to manage a team that is really competitive. The arrival of Red Bull could be the next step forward for us.”

The first real competition for the new Bora, where the Catalan Roger Adriàis he Santos Tour Down Under from January 16 to 21, followed by Challenge in Mallorcain a year in which its great leader was the Slovenian Primoz Roglic, with the highest between the eyebrows of the improvement of the second position of 2020 in Tour de France and do it all in one’Big Boucle’ that the last two seasons have been elusive, with the same abandon.

Source: La Verdad


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