Of the five builders engaged in MotoGP World Championship, Ducati This is the smallest factory. And it is at all levels, both in economic resources and in the number of units it sells each year. The comparisons have been embarrassing, ever since sling bag For example, it sells more than 17,000,000 motorcycles a year, Ducati barely reaches 60,000; That’s an animal.
The question is how is it possible that this small ‘azienda’ of outside of bologna is capable of checkmating rivals cubed larger, it is inevitable. How is this possible? What is the key to your success?
“A key is a key, and keys are not given,” he replied. Claudio Domenicali, CEO of Ducati Motor Holding SpA A seemingly ironic answer but one that I quickly realized was not the case. Domenicali stared at me without speaking again… I returned to the fight.
– Well, then tell me the formula for success.
– Have you ever seen a chef reveal his recipes?
– You’re right, but you’re making me suffer. Keep the secret ingredient to yourself, but it’s clear that people want to know how the David Ducati is able to not only defeat the Goliaths it faces, but drive them crazy.
…Any luck.
“Well, I’m going to reveal something to you. The first of them is that in our way of doing things there is a very important ‘engineering’ approach. We are a company of engineers run by engineers and make decisions based on our academic preparation. This applies both to the commercial side – the motorcycles we sell – and to the competition. Our ultra-orthodox management method has served over time to avoid the wrong path.
Another ingredient is the work we do with people. We try not to change our people too often because we understand that the stability of the work group is very important.
The third factor that we have recently developed is working with the pilots, listening to them, trying to understand what is good for them, which requires them to be physically ready. For many years we have been Dovizioso dependants. It is true that their results are good, but not top notch. Then we decided to change strategy and bet on young drivers with a future. Now we have Bagnaia, Martín, Bezzecchi, Bastianini… We were all able to grow together.
The totality of the factors I just listed led us to where we are.”
To Domenicali’s explanations we must add some overlooked ingredients essential to understanding the present Ducati’s dominant position in MotoGP. One of them is undoubtedly the muscle that its integration with Volkswagen Group in 2012. Because without money, there is no possibility of having races. But contrary to what many people think, because Germany There was never an injection of capital into its motorcycle brand, but there was a transfer of know-how and, above all, the parent company of the group allowed Ducati to reinvest the benefits of its management in itself.
Resources that allow Ducati to put technologically advanced products with high added value on the street, its marketing generates significant benefits that are reinvested in R&D, forming an endless cycle. And it is to maintain the technological level in its products, which is why competition is so important to Ducati.
Meanwhile, in Corse Castthe career department of Ducati, their lack of own resources always forces them to finance their activity with powerful sponsors. Ducati entered MotoGP in 2003 with the help of Phillip Morristhe corporation owned by Marlboro, and when tobacco could no longer be advertised, he knew how to find alternatives. They are also good at this, as certified
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
